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From Idea to Identity - Building Neetihub
Location
Bhubaneswar
Project type
Brand Discovery to Launch Collateral
Link
Our Process
Naming the Vision:
After multiple rounds of deep discussions and ideation, we coined the name Neetihub—blending the Sanskrit-rooted concept of Neeti (policy, ethics, governance) with a modern, tech-era connotation of hub. The name had to be memorable, domain-ready, and brandable. The final pick: neetihub.com.
Logo Design Philosophy:
The logo brings together four ideas:
N for Neeti
H for Hub
Forward Arrow representing direction and momentum
Seated Figure suggesting deep thinking and institutional professionalism
The minimal yet bold mark projects credibility, authority, and contemporary appeal.
Brand Colors & Visuals:
A refined palette of navy blue (wisdom, depth) and mint green (freshness, clarity) was chosen for consistency and digital scalability.
Digital Collaterals:
A clean, policy-tech-inspired website at neetihub.com
Professional catalogue design for client and policy stakeholder presentations
High-fidelity mockups for both digital and print rollouts
Impact
With a powerful identity system in place, Neetihub has positioned itself as a credible platform bridging tradition and innovation in governance. The branding was central to its successful early outreach and stakeholder engagement.
We built Neetihub’s identity from scratch—a think tank in governance and public policy. From naming it Neetihub to designing a logo symbolizing direction, thought, and leadership, we created a cohesive brand. We also delivered a professional website, catalogues, and visual assets to establish its digital and intellectual presence.
Idea to Identity.
