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Vision Frame: Designing Dialogue for Governance
Conference
IIT Bombay
Location
VMCC, IIT Bombay
Date
June 6-7, 2025
Project type
Visually define the identity of a high-impact national conference.
Design Philosophy
We designed the title text to function as a symbolic logo, embedding the "cultural and technological lenses" metaphor through a stylized visual of interconnected lenses. The warm, earthy tones were selected to represent rootedness in culture, while the minimal modern layout brought contemporary clarity — merging ethos with execution.
The orange bar and circular lens motif were consistently used across digital banners, printed posters, and conference literature, ensuring a cohesive and recognizable visual identity throughout the event.
Impact
The poster became the anchor visual for the conference’s identity. The fusion of theme articulation and design helped:
- Convey the philosophical depth and modern relevance of the event
- Create a visually memorable presence both on-campus and online
- Facilitate seamless branding for all collaborating institutions
Role
We were entrusted with:
- Finalizing the conference name and theme articulation
- Designing a poster that doubles as a visual logo
- Defining a color palette and visual language for all event communications
- Ensuring design consistency across digital, print, and on-ground assets
Creativya crafted the visual identity for the National Confluence on Culture and Public Policy at IIT Bombay. Inspired by the theme “Reimagining Indian Governance through Cultural and Technological Lenses,” we designed a title that functioned like a logo—using a spectacles motif to reflect duality. A culturally rooted color palette and consistent branding unified all digital and print assets, giving the event a distinct, memorable presence.
Vision Frame
